The role of Corporate Social Responsibility has become a hot topic in the HR industry in recent years. From environmental and climate crisis, social inclusivity, gender neutrality and the popularity of social media and the internet, all these topics are leading to HR organizations having more transparency with their policies, programs, and activities, for both their clients and employees alike.
At Fuze HR, our culture has always embodied these practices. From social initiatives to volunteerism, to serving our community, to creating an environment of positivity and prosperity, CSR has always been an essential part of our business ethos.
So, what exactly is the intersection of CSR and HR, and how important is CSR in HR?
Amidst what I like to call, “The CSR Revolution”, I thought no better a time than now to answer these questions, and highlight the importance of CSR in HR, and the impact it has had on our employees.
1) Aligning Business and Employee Values Leads to Higher Employee Satisfaction
Employee engagement and performance is an area that many HR businesses struggle with nowadays – especially with work from home environments, the Great Resignation, and the Covid-19 Pandemic. Let’s face it, creating an engaging work environment has become a little more complicated!
You must be creative. Revamping CSR programs and social activities to transcend these issues is one way of doing it. At Fuze HR, we restructured our internal programs to create a stronger digital presence and facilitate employee participation. We placed an emphasis on employee involvement, using our digital media presence as the segue.
Our findings, aligned with others, in that employees satisfaction does not simply come directly from HR policies that companies deploy for them but also from company compliance to their own external CSR practices.
I correlate this to the fact that when employees’ values align with those of their companies, it will inevitably lead to more engagement and ultimately, higher productivity.
2) Employee Involvement in CSR Programs Translates to Better Employee Retention and Attracts More Talent
Over the past two years, our CSR programs have undergone massive expansion. Through the creation of new programs, adding tiers within our existing programs and getting more employees involved in the creative process, we expanded our CSR portfolio in every way possible, getting as many people involved as we could. This shift translated into higher employee engagement, productivity, and retention.
It’s clear that a CSR strategy shows a company is compassionate and treats all people, including employees, well.
Ultimately, an HR business that commits to CSR initiatives and involves their employees in the creation and implementation of said programs, is likely to retain their top talent, and attract more talent.
CSR efforts and social initiatives also help to create a more productive and positive work environment for leadership and employees alike, which consequently, leads to improved corporate culture.
3) CSR Efforts Leads to Improved Corporate Culture
The Fuze HR Motto is as follows: “Love Your Job and Thrive While Doing It.”
I want our employees to view their jobs as so much more than a means-to-an-ends. I want them to love their jobs and be successful in the process. I want them to be proud of the company they work for and understand that they play an integral role in the success of the business. To create the corporate culture I described above, a business’s commitment to CSR plays a heavy role.
Creating a balanced work environment for employees, one where the importance of productivity is coupled with the importance of CSR has helped shape the corporate culture at Fuze HR into one where there is give-and-take between leadership and employees, one that pays attention to the social world and their employee’s needs, and one that values a culture of communication and the open-door policy.
Written by Angelo Pino, President
