Marketing Director

Marketing Director

Competitive Salary and Benefits package

The Marketing Director will be responsible for overseeing the strategic planning, direction, and execution of marketing activities across various brand/product lines. This role includes developing and executing marketing strategies, managing budgets, and leading a team to drive brand visibility, expand market share, and improve profitability. The individual will collaborate with sales teams to implement impactful marketing tactics aligned with business goals.

KEY RESPONSIBILITIES:

Brand Development

• Lead the creation and management of the brand strategy, ensuring consistency across all communication channels.
• Direct and manage multi-channel marketing activities such as digital campaigns, retail promotions, print, email marketing, SEM, SEO, social media, and events.
• Oversee external communications, including public relations.

Strategy Planning

• Develop and implement marketing strategies that align with business objectives and enhance brand positioning.
• Conduct market research, monitor trends, and analyze competitor strategies to identify opportunities and potential risks.
• Define customer segments and design tailored marketing campaigns to increase engagement.

Product Positioning & Pricing

• Identify growth opportunities and design initiatives to penetrate underperforming markets.
• Direct pricing strategies and program development.
• Leverage data and analytics to assess the impact of marketing efforts and adjust strategies as needed.

Budget Management

• Lead business planning, including the creation of annual budgets and mid-term plans.
• Manage and allocate marketing resources effectively to ensure maximum ROI.
• Monitor marketing expenditures and optimize the allocation of resources for the best outcomes.

QUALIFICATIONS AND EXPERIENCE:

• Proven experience in a senior marketing leadership role, with a focus on multi-channel marketing.
• Strong understanding of brand management, strategy, and market research.
• Expertise in product positioning, pricing strategy, and budget management.
• Demonstrated ability to lead teams, manage budgets, and drive marketing initiatives that support business growth.
• Proficiency in data analysis and using analytics tools to optimize marketing efforts.
• Excellent communication and leadership skills.

• Job ID / No. du Poste: 39063
• Open Positions / Postes Ouverts: 1