Marketing Manager

Position Summary: As the Marketing Manager for Canada & USA within the food industry, you will be responsible for developing and executing comprehensive marketing strategies to promote our brand and products in these key markets. You will play a crucial role in shaping our market presence, driving consumer engagement, and ensuring the success of our marketing initiatives.

Key Responsibilities:

1. Market Research and Analysis:
   • Conduct in-depth market research to understand consumer trends, competitor activities, and emerging opportunities in the food industry in Canada and the USA.
   • Analyze data and market insights to identify growth areas, market gaps, and customer preferences.
2. Strategic Planning:
   • Develop annual marketing plans and strategies tailored to the specific needs and nuances of each market.
   • Define clear objectives, budgets, and KPIs to measure the effectiveness of marketing campaigns.
3. Product Promotion:
   • Collaborate with cross-functional teams to develop and execute product launch strategies, including packaging, pricing, and positioning.
   • Create compelling marketing campaigns to drive product awareness and sales.
4. Brand Management:
   • Maintain and enhance the company’s brand image in both Canada and the USA.
   • Ensure brand consistency across all marketing channels and materials.
5. Digital Marketing:
   • Oversee the digital marketing efforts, including website management, SEO/SEM, email marketing, and social media campaigns.
   • Monitor and analyze online performance metrics and optimize strategies accordingly.
6. Advertising and PR:
   • Develop and manage advertising campaigns across various media channels.
   • Build relationships with media partners and manage public relations efforts to secure positive coverage.
7. Budget Management:
   • Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
8. Team Leadership:
   • Lead and mentor a team of marketing professionals, fostering a collaborative and creative work environment.
   • Set clear goals and provide regular performance feedback.
9. Compliance and Reporting:
   • Ensure all marketing activities comply with relevant regulations and industry standards.
   • Provide regular reports and updates to senior management on marketing performance and market trends.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience in marketing management, with a minimum of 5 years in the food industry.
• Strong understanding of the Canadian and American food markets.
• Exceptional analytical and strategic thinking skills.
• Proficiency in digital marketing tools and platforms.
• Excellent communication and leadership abilities.
• Creative mindset with a strong attention to detail.
• Ability to adapt to changing market dynamics and consumer behaviors.
• Results-driven and customer-focused.

If you’re interested in learning more about this opportunity, apply now!

CONTACT INFO –> Emad Kattan –> [email protected] OR (905) 361-3987, ext 113

ww.fuzehr.com

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• Job ID / No. du Poste: 33013
• Open Positions / Postes Ouverts: 1