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Job Description

Is your passion marketing? Are you analytical? If so, this is the job for you! We are currently searching for a Marketing Analyst to be part of our team of professionals.

Responsibilities

Analyze and monitor results: Digital efforts + campaigns + social content + site behavior + automations, and provide insights to optimize our strategies and activities

● Help implement the recommendations in collaboration with the marketing team members – i.e. content creation, website optimization, automation campaigns details, etc

● Regular reports – Develop your own dashboard and report templates to update the team clearly and regularly on the various results

● Website – Continuously collect, distill, and summarize site data to present a holistic view of conversion performance with actionable insight

● Paid Media – Report on the team’s A/B testing for online ads prior to full launch + continue to report on ads performance to maximize ROI

● Social – In collaboration with content manager, review organic social results on various metrics to optimize our content strategy

● Marketing Automation – Client is implementing a new marketing automation software – in order to ensure its value: analyze engagement and sales movements against the various funnels

Requirements

● Minimum 2+ years of relevant experience, with understanding of current marketing technologies (e.g., pixels, site analytics), and media channels (display, search, social, video)

● Experience with Digital Analytics tools, Data Management Platforms, SEO tools

● Experience with SQL, Tableau, or similar data visualization aid

● Great presentation skills

● Demonstrated analytical research capabilities with a high attention to detail

● Strong organizational skills and the ability to manage competing priorities to meet deadlines

● Bachelor’s degree; a major in Business Administration, Marketing, Mathematics or Economics, is preferred.

● Adobe, Google or SEO certifications are an asset.

#QPQC

Contact Details

Interested? Send your CV to [email protected]