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Job Description

Our client is currently searching for a Head of Community and Content Marketing. You are an experienced and dynamic marketing leader who is passionate about influencing purchasing decisions based on great 360 marketing campaigns & techniques ?

You will be responsible for driving traffic (prospective and existing) to the brands by creating awareness and engagement via various mediums/platforms.

Being responsible for the development and execution of our strategic plans for our Social Media and Content Development (Acquisition and Retention focussed) teams, this leader has to be a collaborative peer and leader, believing that working together will build better solutions.

Responsibilities:

  • Manage the Content and Social Media Marketing teams, and develop the talents of each manager and individuals though regular coaching and mentoring
  • Develop, execute, monitor and reevaluate the marketing communication strategies and programs as they relate to Social Media and Content Development in collaboration with Search Engine Optimization teams
  • Ensure Marketing Communication team resources and tactics they put forward are aligned with the overall strategies defined
  • Measure and explain performance in regards to benchmarks, targets and overall business objectives
  • Turn data into actionable insights to help inform and optimize future campaigns and marketing strategies/tactics
  • Write complete and compelling business cases that can be presented to the board of directors
  • Possess a passion for building best in class campaigns through the use of consumer and commercial insight
  • Establish strong relationships with the different departments of Marketing, Product, Commercial, BI, Customer Service and Marketing Operations to align on common goals.
  • Proactively manage commercial business deliverables, anticipating issues and developing solution based recommendations
  • Be familiar with social media monitoring & web analytics tools and can translate findings into tangible insights and recommendations
  • Have editorial experience that includes strong SEO knowledge, content categorization and structure, content development, distribution and measurement
  • Have a strong understanding of Social Media marketing & the impactful use of influencers and is able to provide valuable insights and recommendations to teams in order to help improve their campaigns
  • Be abreast of trending content within the industry and provide appropriate direction/ counseling to the Team leads
  • Reimagine marketing content pieces in various ways (e.g. turn a white paper into a series of articles)

Requirements:

  • 8+ years of experience working in digital marketing with strong 360 marketing and business acumen
  • 5+ years of experience managing, coaching, developing and supporting a digital marketing team
  • Experience working in or with Search Engine Optimization strategies and tactics
  • Experience working on or with Social Media Campaign strategies and tactics
  • Ability to wear multiple hats; strategic planner, digital marketing specialist and leader
  • Understanding of online campaign reporting tools and with the ability to translate findings into tangible insights and recommendations
  • Proven track record of managing and nurturing the career development of your team
  • Motivated individual, comfortable in a fast-paced environment
  • Experience managing multiple projects at the same time and proven time management skills

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