Digital Website Specialist

Digital Website Specialist

Offer: Very strong benefits package (benefits from day 1…)

Status: Permanent

Location: Toronto, ON

Responsibilities:

• Guide the conception, execution and delivery of brand and demand generation programs through our website and digital initiatives
• Make timely web updates, including but not limited to, posting new thought leadership, updating partner bios, enhancing SEO, adding new solutions and more
• Provide feedback on web copy and design to ensure it is optimal for the channel and user experience, with a continuous search for improvement
• Build and execute AEM campaigns (in addition to using associated technologies) that deliver against specific business goals and campaign objectives
• Lead and establish priorities for a team of web developers while managing their day-to-day work
• Proactively conduct content audits to eliminate redundant and/or duplicate information on the website to enhance the user experience
• Support and troubleshoot all website related issues
• Provide monthly reporting, post-campaign analyses and equip business teams and internal stakeholders with data-driven insights on the website to make fact-based decisions while driving improvement and customer insights
• Stay ahead of industry trends and developments by conducting research, engaging in training, building relationships with partners and participating in industry learnings and webinars
• Collaborate across the Brand, Marketing and Communications team on digital campaigns and liaise with Americas and Global digital team on best practices, website enhancements, global releases and innovations
• Work hand in hand with our French translations team to ensure we have a quality bilingual website

Qualifications:

• Bachelor’s degree in marketing, digital marketing or business administration
• Hands-on expertise with third-party platforms like Adobe Target, Adobe Experience Manager, Adobe Analytics and Power BI
• Experience building digital analytics dashboards out of Adobe Analytics (Omniture) and Google Analytics 360 data
• Knowledge of martech capabilities spanning platforms (Google, LinkedIn, Twitter, Marketo, email marketing, CRM, etc.), production (content marketing, SEM/PPC, marketing automation, SEO, benchmarking, media plan design, etc.) and measurement (analytics, dashboarding, reporting, etc.)
• Powerful business acumen, with ability to put data in the context of a customer problem and know where to look when exposed to large amounts of data
• Strong project management; organized and articulate with impeccable attention to detail
• Able to multitask on a variety of different projects and set expectations with strong time management skills, high stakeholder accountability
• Experience effectively leading a team of web developers or remote teams

Apply Today!

[email protected]

5142274640 ext227

• Job ID / No. du Poste: 26246
• Open Positions / Postes Ouverts: 1