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Job Description

Our client is a leader in the health care space looking for a meticulous go-getter who always looks for the most efficient way of doing things. You can learn new things quickly and are not afraid to take on new tasks. You’re naturally curious and like to find out answers. You’re a natural goal-setter and like to push your own limits in order to grow. They are looking for someone who is a team player and passionate about growing.

Role

● Develop, own, and manage email and other customer nurturing initiatives to support and qualify leads

● Track and report on goals and other conversion metrics to measure efficacy of marketing initiatives

● Maintain error-free integrations between our marketing software and manage new integrations as needed

● Support the management of our Hubspot instance, including optimizing existing workflows, accuracy of data, hygiene and performance monitoring

● Diligent management and maintenance of the connection between Salesforce and Hubspot—ensuring high data quality, expedited lead flow, and proper campaign tracking

● Plan, improve, and optimize campaign workflows in Hubspot, including testing and experimentation, data gathering, analysis and interpretation of results to streamline lead journeys

● In conjunction with PPC specialist, tracking and attributing lead journeys from organic and PPC sources using Hubspot and Google Analytics, including Google Tag Manager

● Evaluate existing lead flows and lead routing, including marketing-to-sales process improvements

● Educate the team on evolving best practices and trends in marketing automation to ensure current efforts are as effective as possible

Requirements

● Working knowledge of HTML

● Experience reporting and making optimizations based on results

● Creativity and commitment to high performance

● Time management skills

● Research skills

● Outstanding attention to detail and internal QA process

● Ability to multi-task and work well within a team environment

● Experience: 2+ years in digital marketing, marketing automation, including reporting

● Education: Bachelor’s Degree in Digital Marketing, Computer Science, or similar

Experience with Hubspot and Salesforce is mandatory

● Must be advanced Hubspot user

● Working knowledge of lead attribution and customer journey mapping

● Expert knowledge of Google Tag Manager and Google Analytics

● Solid understanding of email marketing and marketing automation best practices

#ONDT