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Description du poste

We are looking for a Marketing Manager to join our team. If you enjoy leading a team, being part of a dynamic and creative group, apply immediately. We are looking for someone who enjoys the hustle and bustle of bringing products to market.

Responsibilities

· Participate in the development of branding and corporate identity initiatives

· Responsible for day-to-day management of the Marketing Team

· Develop and implement marketing plans, new product introductions and other marketing projects

· Develop and manage marketing budgets

· Establish objectives and KPI’s for each marketing Channel

· Develop sales forecasting and product branding plans

· Lead the strategic and tactical planning of marketing programs across all channels

· Conduct customer, brand and product research initiatives

· Offer expert advice to develop innovative advertising, public relations, social media and events

· Create and disseminate monthly product press releases for optical trade publications

· Demonstrate excellent communication and interpersonal skills

· Supervise a marketing team

· May oversee the operation of a company’s website or email marketing program and provide analytics review

· Stay up to date on industry trends

· Stay in the knowledge of competitive analysis and market trends

Qualifications

· Bachelor’s degree in marketing

· Minimum 3 – 5 years’ in a Marketing Managerial position

· Must be proficient in MS suite Office, Adobe Suite

· Strong attention to detail

· Strong managerial/leadership skills

· Strong knowledge of online marketing, SEM, SEO & Display

· Knowledge of web and mobile analytics tools

· Knowledge of Google Analytics and required media platforms

· Strong communication skills – both written and verbal skills