Description du poste
We are looking for a Marketing Manager to join our team. If you enjoy leading a team, being part of a dynamic and creative group, apply immediately. We are looking for someone who enjoys the hustle and bustle of bringing products to market.
Responsibilities
· Participate in the development of branding and corporate identity initiatives
· Responsible for day-to-day management of the Marketing Team
· Develop and implement marketing plans, new product introductions and other marketing projects
· Develop and manage marketing budgets
· Establish objectives and KPI’s for each marketing Channel
· Develop sales forecasting and product branding plans
· Lead the strategic and tactical planning of marketing programs across all channels
· Conduct customer, brand and product research initiatives
· Offer expert advice to develop innovative advertising, public relations, social media and events
· Create and disseminate monthly product press releases for optical trade publications
· Demonstrate excellent communication and interpersonal skills
· Supervise a marketing team
· May oversee the operation of a company’s website or email marketing program and provide analytics review
· Stay up to date on industry trends
· Stay in the knowledge of competitive analysis and market trends
Qualifications
· Bachelor’s degree in marketing
· Minimum 3 – 5 years’ in a Marketing Managerial position
· Must be proficient in MS suite Office, Adobe Suite
· Strong attention to detail
· Strong managerial/leadership skills
· Strong knowledge of online marketing, SEM, SEO & Display
· Knowledge of web and mobile analytics tools
· Knowledge of Google Analytics and required media platforms
· Strong communication skills – both written and verbal skills